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Walt Disney World

This was a fun one. We wanted to show families that there was something for everyone at WDW. So we set our content creators (over 25 of them!) a challenge...  #HowDoYouDisney?

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So far with over 11 million organic views. Case study video coming soon.

First, we teased the campaign with a totes emosh unboxing... 

Then, we got them to "magically" transition:

Creating Instagram and TikTok takeovers, to show off all the different ways of doing a Disney holiday:

Next? A competition quest, pitting the creators against each other for the chance to win a night's stay in the cinderella castle. Jel. 
Watch at the links below:

https://www.instagram.com/p/CeOwVirsRU8/?hl=en

https://www.instagram.com/p/CeRSnQWMqfY/?hl=en

https://www.instagram.com/p/CeS6AGooSqr/?hl=en

Culminating in a live IGTV where the winner was announced:

https://www.instagram.com/p/CeR2dZmIKdv/?hl=en

https://www.instagram.com/p/CeRH3FwIeMY/?hl=en

https://www.instagram.com/p/CeYZXgpj3gX/?hl=en

Throughout using all the stickers and lovely social stuffs:

And finally some bloody lovely wrap up reels and a good old fashioned UGC comp, for a chance to win your own holibobs:

 

made by hol

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